Venues say pro-active LIVE is the best web enquiry tool by far

The Hotel Bookings Agents Association has recognised that web based enquiry tools are a key part of Strategic Meetings Management, though at their forum on the subject this month there was widely voiced dissatisfaction with the tools available on the market. This prompted pro-ven to survey the venue and hotel market to see what venues reaction is to our proprietary tool, pro-active LIVE, which launched in February 2010. The results from the 120 hotels and venues surveyed was conclusive. When asked to compare pro-active with the other leading available systems StarCite, Cvent, Arcaneo Metron, ABC Connection and Venue Finder, 74.4% stated that pro-active is the outright best. Next is Cvent which comes a distant second with only 3.7%.

pro-ven’s Director of Operations, Dale Trendell who joined from Banks Sadler this year says “when I first saw pro-active I recognised that when used alongside close venue relationships it gives pro-ven a unique advantage in a highly competitive market. The response from the venues we surveyed which included UK and international group and independent hotels and non-hotel venues proves this conclusively. As well as being the simplest and easiest to use which improves response times and conversion rates, pro-active does not charge venues – so unlike many of the other tools there is no barrier to including any venue in the world. This in turn means we can deliver comprehensive and fully inclusive proposals to our end clients, not just ones which include venues subscribing to a database like StarCite, Cvent or ABC Connection.”

The web enquiry tool is just one integrated module within the pro-active software platform which handles the end to end venue finding process including proposals, confirmations, client feedback, management information, payment processing and venue rate programs.